new branding + copy / mood
- turning real estate crisis into artist homes
- rebirth from shambles: phoenix (red like japan, light colors / sun rising from darkness, shape of sun coming from mountains)
- house / retreat get away / oasis
- having a home / pagoda within the landscape itself is important, focuses on living among the land vs just the idyllic scenery itself
- **** add to home + coziness; add to technological modern progress**
- old japanese building + cool lighting (traditional looking); inside can be modern - azuki punk artist / street / murals
- futuristic collective living: slightly solarpunk (more emphasis on solar, than punk): lots of glass, modernistic looking buildings, house among trees
- integration of being able to live in nature while also having access to technological progress + aesthetics that we are used to
- community integrated well with nature: treehouse vibes, house weaving in and out of trees
- pagoda with tree interaction
- nature / art combination, art from trees and leaves and other components
- dithering effect where the smaller images
- seasonal colors?
- winter: white + red + light blue
- but very strong and consistent
- strong logo with design that pops out has to be the prerequisite
- wonder if pagoda could be made of glass?
- like a “greenhouse” for different seasons and different people
- maybe for website / graphics
- glass biodome
- miyazaki vibes: curious, eccentric
- A) reconciliation of future and past and
- B) reconciliation of nature and industry
- circles / cyclical: revolution
color palette
- earthy green, pink / light peach splashes
- regenerative + optimistic: more tones of yellow reflecting off green
- highlights, soft artsy animation texture, maybe pixar like?
components of logo
- (1) pagoda interwoven creatively in
- (2) nature
- can’t be too complex tho because logo has to be simple and standoutish