<aside> 🌎 team: this project is overseen by michelle, yusuke (project manager), and kenta, with additional help from andrej (faciliator), ed (tokenomics), and kiba (biz model)

current timeline is to launch: mar / april 2024; mostly for renovations (house purchase should be mostly or all covered by grant funding)

</aside>

TODO

• [ ] definition around target goals + objectives, KPIs

• [ ] flesh out scope of workstreams / components needed for successful crowdfund

• [x] determine crowdfunding platform

  • this will be our financial partners persona / wecash
  • Kickstarter: From 2012 to 2013, Wharton professor Ethan Mollick and Jeanne Pi conducted research into what contributes to a project's success or failure on Kickstarter. Some key findings from the analysis were that increasing goal size is negatively associated successfully, projects that are featured on the Kickstarter homepage have an 89% chance of being successful, compared to 30% without, and that for an average $10,000 project, a 30-day project has a 35% chance of success, while a 60-day project has a 29% chance of success, all other things being constant.

• [x] define core user

  • motivations for each persona to donate
    • different incentives
  • crowdfunding users
    • general motivations to donate:
      • visting japan + want to see a place
      • way to get involved in a community
      • already have connections with Japanese locals

  user	engagement motivation (entertainment vs educational)	donation motivation
  akiya buyers: want to purchase akiya, want to help get off the ground	- information about akiya, learning more about our journey and what steps are necessary to find / purchase

  • link to playbook
  • “day in the life of akiya” | - workshop around “how to get an akiya”
  • soft landing places when visiting japan + scoping out akiya | | current nomads, want to contribute to different regions | - want to learn more about where to go next (rich culture, food, community)
  • how to find locals, how to meet and connect and build community | - tour of nagano / komoro (get the inside scoop with Michelle) | | burnt-out execs / alt lifestyle pursuers | - sabbatical-like content (loop paul millerd into this)
  • alternative lifestyle | - free copy of paul millerd book
  • “build your own sabbatical” workshop | | artists, art enjoyers | - artistic things: aesthetic vibe (steph is great at these)
  • highlighting residency projects
  • highlighting art collective things and intiative
  • local / regional (Nagano) area museums and art | - opportunity for secured residency slot / interview
  • no residency application fees forever
  • group museum tours | | Japan enjoyers | - cool japan tings (ux, observations around random shit here)
  • language differences and interesting phrases / local sayings
  • places to visit (easy tiktok content)
  • return to (snow) monkeys
  • “day in the life” | - guide of “hidden gems” that you won’t find in typical vlogs/blogs (”where to after you’ve seen Tokyo, Kyoto, etc)
  • in person tour to snow monkeys
  • snack box delivery |

• [ ] understand what we need to outsource to other agencies, and what we can do inhouse

• [ ] plan out launch timeline (project management of entire process)

  • [ ] includes simultaneous media rollout with partnered organizations
  • [ ] slot in core tasks / timing

• [ ] recruitment of help from DAO members

  • [ ] instate reward system, possibly with existing wonderverse board

• [ ] crowdfunding copy + product offerings

Documents

Google docs : https://docs.google.com/document/d/1HluqUfzpizpMKyHrvT-iAbUIJlCRhRpPVZUQv5W0HZ0/edit?hl=ja

Figma jam sesh (crowdfunding workshop): https://miro.com/app/board/uXjVNSZXc1s=/

Initial Components

• prelaunch link
• copy
  • video